Matthew McConaughey’s Clothing Line j.k. livin

Matthew McConaughey, who’s best known for his sexy shirtless photos, is starting his own clothing line called j.k. livin after his production company and outlook on life, “Just keep livin.”

The laid back line will include everything from T-shirts to swimsuits to frisbees and will be available on his web site, matthewmcconaughey.com.

“It will be a one-stop shop for everything you need for the beach,” claims a rep for the actor who will become a first time daddy this summer with Brazilian model Camila Alves.

Related Articles:

• Angelina Jolie and Maddox Head To New York
• Jessica Simpson's New Las Vegas Condo (Photos)
• Dina Lohan's Reality TV Show "Living Lohan"
• Lindsay Lohan Says Goodbye to Her Party Days
• NEW Pictures Of Nicole Richie's Baby Harlow Winter Kate

Tags: clothing line, j.k. livin, Matthew McConaughey